Five mistake selling points of custom wardrobes

- Jan 09, 2020-

The word "huyou" became popular because of the Spring Festival party in a certain year. In fact, the popularity of a buzzword will never be groundless. Like the word "Huyou", it seems as if it is ignited by one sentence, but in fact, "Huyou" is definitely fired for a reason, because there are too many "Huyou" styles in the market. The interest of Huyou is a common occurrence. Today we will decipher the five Huoke points of custom wardrobes, reminding consumers to be careful when you buy.

   Flicker point one: green moisture-proof factor moisture-proof board

At present, there are many merchants in the custom closet market who have launched "green moisture-proof factor moisture-proof boards" to attract consumers to buy. In fact, the difference between a custom-made wardrobe and a finished wardrobe is that most brands choose to start with visible and tangible materials, so they have launched particleboard products with "moisture-proof properties" and call them "moisture-proof boards." , And even added "green" or "blue" "moisture-proof factor" to the board substrate. The fact is that all artificial boards such as particleboard products do have a certain degree of moisture-proof performance, and the green and blue things are just a measure to distinguish artificial boards, and they do not have a "moisture-proof" effect. This selling point is gradually fading out of the market, and only a few regions may still have such titles.


   Flicker point 2: Particleboard is better than MDF MDF is better than particleboard

Whenever a certain brand is promoting a certain plate, then in the terminal market, the sound of the material that they promote is better than another material. Consumers are dizzy and do not say, sometimes practitioners will say something like this Opinion is questioned. The fact is that the main performance parameters of the two types of boards used in furniture manufacturing are not much different from national standards, but they are only different in physical characteristics and their structures. Both are artificial boards suitable for custom furniture products.

   Flicker point 3: European-style distinguished solid wood custom American distressed

Most Chinese people do n’t know what a true European style looks like. People in the industry also consider the products made of solid wood, Roman columns, etc. as European style, American style (American style decoration renderings) (American style renderings) ) The same is true for old work. The real American-style old work is complicated and detailed. In fact, it is mostly assembled with various solid wood raw materials obtained from the upstream. OK, European-style premium solid wood custom products have been released, American-style distressing is simpler, and upstream manufacturers can make a lot of preparations with a little tinting. Brands that "developed" American products.

   Flicker point four: E0 super E0 formaldehyde-free

As consumers pay more and more attention to environmental protection, in order to show that their products are the most environmentally friendly, wardrobe manufacturers use almost every means. The highest level of China's current formaldehyde-related environmental protection standards is only E1, but major sheet manufacturers and Custom furniture manufacturers have launched E0 and Super E0 products, and even formaldehyde-free products. In fact, it is possible that the formaldehyde content of the products introduced by these sheet manufacturers is far lower than the E1 standard. In fact, it has reached the European E0 standard, but formaldehyde-free is basically non-existent, because as long as the board uses glue or raw materials, For the process steps containing formaldehyde, it is inevitable that the board is free of formaldehyde. Even if the original ecological wood has trace or extremely trace formaldehyde, some formaldehyde-free products can be strictly called “0 formaldehyde release”. ", That is, the board contains formaldehyde, but does not release it.

   Flickering point five: International brand Guangdong production

The quality of Chinese-made products is not favored by consumers. This is also reflected in the wardrobe industry. Therefore, many wardrobe brands in the early days of entrepreneurship will describe themselves as international brands, and even exaggerate even the wardrobe supplier designated by the royal family of a country. After the "Da Vinci" incident, this atmosphere has been curbed, but consumers in some parts of the mainland will turn to superstitions such as "Guangdong production". It seems that Guangdong produces better than the mainland. The fact is that most of the current wardrobe brands in China are Chinese local brands. From the point of production, Guangdong does have a certain advantage, but this advantage is not too obvious, because whether it is equipment or raw materials, or In all aspects such as craftsmanship, wardrobe products will not be different due to regional differences.