Chinese hospital furniture customization needs are growing
The popularity of hospital furniture product customization indicates that the customization service has stepped off the top of the pyramid and began to move to the mass market. For young companies in the hospital furniture customization industry, how to scientifically manage user needs? How to resolve the contradiction between customized service and scale benefit? The service can be customized. This new marketing model, which is titled “Modern Customized Marketing” and with personalized service as its core, has been popular in recent years. After the promotion of “modern elements”, this traditional marketing model has greatly satisfied the needs of consumers, improved the market competitiveness of modern enterprises, and created a new way of profit.
With the market segmentation and consumption upgrades, today's customized services have already bid farewell to the ranks of high-end ready-to-wear and jewelry customization, and have begun to switch to the mass market. The most typical one is the medical furniture industry. At present, more and more medical furniture manufacturers and operators provide consumers with a full range of customized services including planning, design, production, installation, etc., which are welcomed by consumers.
The status quo of medical furniture customization service market The development of China's medical furniture industry has been 30 years, during which consumer behavior and psychology are also undergoing profound changes. Chinese consumers have changed from pursuing product functions to pursuing beautification. Personality, comfort, health, environmental protection and intelligent products and services have been favored by more and more customers. In some mature regional markets, diversified values and personalized lifestyles are beginning to emerge. Some people define this period as the “lifestyle era”. The Chinese medical furniture consumer market has also entered the era of “big medical furniture”, and the medical furniture industry has become an important carrier for leading and endorsing lifestyles.
At present, there is such a consumer group in the domestic hospital furniture market: they are 25 to 35 years old, can accept new ideas, are willing to pursue product quality and certain artistic enjoyment within the limits of their ability, but their purchasing ability is limited. There is an urgent need for reasonable optimization of the living space of the living room. This is an end market with certain requirements for product quality and brand, and it is also a market gap that has not yet received sufficient attention. Consumers choose custom medical furniture products. One is because it is difficult to find personalized products that match their needs, and the second is from the type of house and the favor of high-quality products. Taking the furniture category in the medical furniture industry as an example, at present, domestic customized furniture accounts for only about 10% of the entire furniture market, but with the advent of the personalized era, the development space of the entire furniture customization industry will rapidly expand.
The above news edicted by Davin Chur from Guangzhou YDP industrial.,ltd.
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